The Creator

Sheila Coates


From Entertainment Executive to Entrepreneur

Sheila Coates, a branding and marketing “Rockstar,” created BYOB after spending two decades in the executive world of major record labels.

Exuding innovative artistry and flair, Sheila effectively shaped marketing campaigns for many “A” list celebrities such as: Diddy, Babyface, Mary J. Blige, Monica, Janet, Angie Stone, Faith Evans, Lenny Kravitz, Deborah Cox, Barry White and many others.

Sheila held executive marketing positions with Sony/BMG, EMI/Capitol, Arista, Virgin, MCA, Perspective and Hidden Beach Records where she produced commanding performances for The Oprah Show, The Grammy’s, American Music Awards, and the Today Show among others.

Understanding the impact of authenticity, Sheila’s expertise in artistic development, lifestyle/business strategies, and eye-catching images allows her to create powerful brands and brand experiences for each of her clients.

Sheila spent 20 years crafting brands for Rockstars, now she is harnessing her innovative style to make people, products, and projects Rockstars in their own industries.

Sheila’s branding statement: I am a confident, powerful, creative woman with flair!


From young women to leaders to events in South Africa - BYOB works for everyone because everyone is a BRAND!