We Make Projects Stand Out!
We Make People Stand Out!
We Make Products Stand Out!
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The Creator

“Be Your Own Brand” is the culmination of Sheila Coates’ more than 20 years of high—powered branding, styling, and messaging for artists, celebrities and entities in the music and entertainment industries.“ A consistent visual presentation that is authentic generates confidence and breeds success in today’s crowded and competitive marketplace. This holds true for individuals, employees, corporations, businesses as well as celebrities. My work guiding and defining the images and brands of artists who communicate and perform globally at the highest levels is the backbone of BYOB. I’m thrilled to apply my experience, through BYOB, to a larger audience, empowering memorable first impressions that, “Speak Volumes Without Saying a Word.      —Sheila Coates

Sheila Coates

Founder, Brand Strategist, Speaker, Author  

From Entertainment Executive to Entrepreneur

Sheila held senior executive positions in artist development, branding, messaging styling and building personal brands with Sony/BMG, Arista Records, EMI/Capitol, Virgin Records, MCA Records, Perspective Records and Hidden Beach Recordings. She managed budgets exceeding $50 million and developed successful cross-promotional initiatives such as the soundtrack for the Academy Award-winning film “Training Day.

Her one-on-one personal branding work with her clients contributed to their global success. Her client list reads like a “Who’s Who” in popular music — Mary J. Blige, Sean “Diddy” Combs, Toni Braxton, Lenny Kravitz, Barry White, Jill Scott, Babyface, Monica, Faith Evans, Angie Stone, Q-Tip, Lalah Hathaway, and many others.

Sheila has conceived, coordinated, and styled than 100 videos, red-carpet events and television programs including The GRAMMY® Awards, American Music Awards, MTV Video Music Awards, BET Awards, Good Morning America, The Today Show, Oprah, The Tonight Show and Late Night with David Letterman.


Sheila works in hands-on, Sheila’s work is hands-on, customized and accountable. Her sessions, workshops and one-on-ones follow her own original framework:

Step 1

Identify your brand. Who you genuinely are and the essence of your core values, your personality and your true meaning.

Step 2

Action follows definition. It’s time to walk the talk and stay behind what you say and who you say you are.

Step 3

Your look visually communicates your definition and your actions. Your interactions, voice, language and STYLE! = your “visual” brand.

What We Do

We brand projects, people and products – with rockstar results!


Your company, event or project should leave a lasting, positive, memorable impression. We create branding that delivers the energy, experience and exposure you need to have your audience remember you and share your message.


We help employees and individuals define their powerful, personal brand so they’re more confident, productive and authentic and can project that to the world for greater success. Companies benefit from BYOB because “Productive People Produce Profits!”


We help entrepreneurs brand their products and their business so they have a visual presentation and message that is consistent and authentic to who they are and what they provide.


Engage Keynote Speaker Sheila P. Coates

Since starting BYOB, Sheila has been engaged for more than 100 speeches and appearances. She’s been noted for her charisma, powerful and impressive delivery and the unique, relatable and actionable advice she shares with her audiences – advice that empowers individuals, spurs corporate brand awareness and strength, and increases both personal and professional productivity. 

From branding music rockstar’s to branding everyday rockstars – Sheila believes everyone’s individual brand is powerful and can be harnessed, honed and unleashed. She reminds us: BYOB (Be Your Own Brand!) because everyone else’s is taken!




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